The Headless CRM for GTM Engineers.
Stop fighting bloated SaaS UIs that serve management instead of sellers. Build your own revenue engine on a clean, API-first data layer designed for automation platforms, AI agents, and custom workflows.
Update a Deal (API)
PATCH /deals/deal_1x9a
{
"stage_id": "stg_qualified",
"metadata": {
"next_step": "Send proposal",
"meddic": {
"economic_buyer": "CFO"
}
}
}- Clean JSON payloads
- No forced qualification frameworks
- Schema-less custom fields via metadata
The Market Problem
Current CRMs solve problems vendors created, not actual business problems.
No 50-Click Workflows
Legacy CRMs force reps to click through 50 tabs to update a single record. Bypass the UI entirely and automate updates.
100 Fields, 5 That Matter
Stop accumulating mandatory fields that nobody fills out. Our core schema is strict on relationships, flexible on custom metadata.
Built for AI Agents
AI needs structured endpoints, not a visual UI. Give your Anthropic or OpenAI agents direct read/write access to pipeline data.
n8n & Clay Ready
Mass enrich prospects or build daily automated briefings without fighting rate limits or expensive API add-on tiers.
Structured core entities
Contacts, companies, deals, pipelines, and tasks. A tight, relational schema that models the sales process perfectly without the bloat of legacy systems.
Composable integration layer
Treat your CRM like a data service, not a monolith. Connect product telemetry, billing, and support tools on your own terms.
Event-driven architecture
Subscribe to stage changes, new contacts, or deal updates via Webhooks. Build reactive automation pipelines that trigger instantly.
Ready to build?
Stop paying for software your team hates using.
Deploy a headless CRM tailored to your process. Give your GTM engineers the API they actually want to work with.